What time is the right time, that is the question. This has long been a question of a lot of people that do email marketing. When is it going to be the best day and how frequently should the drip campaign go out…and at what time????
Well the simple answer is going to be the one that a lot of people don’t like to hear – Test It.
But before you go ahead and decide and leave and mess with our bounce rate and time on site…STOP. We’ll give you some tips that we have seen over time and learned from all of our niches and testing results.
Evaluate Your Niche
This should be a no-brainer. You need to understand the vertical you are in and what and who is your target market. Now if currently you are scratching your head and about to open a marketing dictionary, instead do this.
1. Open your analytics – look at the time and when people are coming to your site. If you have a good long history site, you could look pretty far back and get a good picture of traffic trends to know when people are usually visiting your site.
People will want to know how to do this so here it is
- Go To Visits
- Visitor Trending
- Click Clock Icon On Right
That will tell you when people are visiting.
Now this alone will not tell you the perfect time to send out a SMS Broadcast, but it will give you some data that you can use to help predict this.
The second thing to do is evaluate your opens for your different email campaigns. What time and what days did you have a better open rate? What times had the highest unsubscribes? Get to know this data because this is the closest thing to knowing when people will interact with your messages.
*Granted I know a lot of people might schedule their autoresponders to go out so that it will be there when they open their email.
Now Time To Evaluate
This alone will not give you the exact specifics that you are going to want to get, but this will help steer you in the right direction. From here this is when the whole testing part comes into to play. To maximize your testing, whatever message you are going to send out by SMS messaging, make sure that you have a specific landing page for the visitors. Then once you have this you can start to test the difference in send time to actual visit time.
Then once you have this data in your analytics, here is the kicker where you can determine what is the optimal time that you should be sending your SMS messages.
- Go To Visitors
- Visitor Trending
- Open Time Of Day With The Clock On Right
- Then Advanced Segments In Top Right Corner
- Compare It With Conversions Of Goals & Mobile Traffic.
This is almost a perfect solution beside the fact that you have to have a sub-account in analytics with its own code for the funnel. I don’t think it is currently a mission of Google analytics to get this part down and so this is the only work around that we have seen so far. But if you are serious about your marketing and want to get to the most ideal and optimized data for your niche – this is your answer.
Brett’s Get To The Point Moment
Getting the data you need to fully optimize your message delivery times isn’t perfect as of yet. But it is coming and will be something that we will eventually make perfect inside of our own platform, helping to further the reasoning that you will need to only use one platform and one platform only – Call Loop.