We are glad that you are reading this post it means that you have got passed the tire-kicker stage of wondering about SMS marketing and decided to give it a test drive. But then you are left with the big issue of how you convert your current list of email subscribers into mobile subscribers.
This can be a tricky process and will take some smart marketing with a little work on your part, granted we are going to give away all of our secrets here so that you can utilize it and hopefully use our system. Also know that once you have a list of mobile subscribers your retention and attentiveness to your message increases drastically.
How Do You Make The Switch
First thing you want to do is prime your current list with something of value. This isn’t going to be an affiliate offer or something of that nature, but a true value that will want them to engage with your brand further.
This can be different depending on the industry you are in, but how we have seen the best mobile opt-in results is by holding some sort of event.
By event we don’t mean physical location, but holding some sort of webinar for special subscribers of your list. This could be as simple as you teaming up with someone that would benefit from getting exposure to your audience or you yourself giving away some gems that you have kept in your secret stash and feel it is time to open them up to the world.
This Is Where It Gets Tricky
Prior to holding this event, you are going to want to make it exclusive and send out an email broadcast describing that you will only be accepting a certain number of people. Once you have used the scarcity tactic with your audience it is best to have them sent to an opt-in page with a signup with their name and cell phone as the required forms to be filled.
In the video on this opt-in page, describe how the reasoning behind this because people will be skeptical. The best way we have seen people doing this is by informing their audience that you will be offering special Q&A for those that subscribe by mobile.
Be specific on the time frame that questions can be asked, but ideally you will want to keep it open for a week, if you can handle two then more power to you. But you are doing 2 things with this strategy.
1. You are building your relationship with your audience on a much deeper level
2. People are becoming familiar with your shortcode and will take note of it the next time you send them a broadcast.
Then have your audience that did opt-in be reminded of your webinar that you are holding by SMS broadcast. The messages will come in invited because ideally they would have asked something to you already.
The good and bad part about this is how you have them send and receive their answers. If you tell them that they need to respond by SMS, then you will have the advantage of keeping your answers short. This could be a good thing and it could be bad, it is just a matter of wording your answers in a short phrase or two.
Who Is This For?
This is a strategy that will work for people that supply information and may not apply for those that have other sorts of businesses. For more information on that stay tuned to this blog and we will be answering that in a followup to this post.