The Ultimate Salesman
Is there any feeling more dreaded than the rock you feel drop in your stomach when a salesman approaches you?
“Maybe if I don’t move, he won’t see me,” you tell yourself hopelessly. Salesman nears; you avoid eye contact. You look for an escape and fidget uncomfortably as you realize there is none. Too late, he’s here: you force a smile and grudgingly engage in conversation.
Joe Girard was that dreaded guy.
He caused the discomfort and saw people’s desperate deer-in-headlights reaction–for Joe was a used car salesman.
Joe, however, wasn’t your average used car salesman.
He holds the world record for used car sales, having sold more than 13,000 cars in his career.
He was selling an average of 35 cars per week when an average salesman would be happy to sell half that.
What made him different is that Joe realized the importance of connecting on a human level, and turned personal connections into success.
In fact he wrote a book about his adventures on car salesmanship called, “How to Sell Anything To Anybody” and it was one of my first books I ever read on sales many many moons ago.