What a Used Car Salesman Taught Me About How to Love Your Customers

Joe Girard

The Ultimate Salesman

Is there any feeling more dreaded than the rock you feel drop in your stomach when a salesman approaches you?

Maybe if I don’t move, he won’t see me,” you tell yourself hopelessly. Salesman nears; you avoid eye contact. You look for an escape and fidget uncomfortably as you realize there is none. Too late, he’s here: you force a smile and grudgingly engage in conversation.

Joe Girard was that dreaded guy.

He caused the discomfort and saw people’s desperate deer-in-headlights reaction–for Joe was a used car salesman.

Joe, however, wasn’t your average used car salesman.

He holds the world record for used car sales, having sold more than 13,000 cars in his career.

He was selling an average of 35 cars per week when an average salesman would be happy to sell half that.

What made him different is that Joe realized the importance of connecting on a human level, and turned personal connections into success.

In fact he wrote a book about his adventures on car salesmanship called, “How to Sell Anything To Anybody” and it was one of my first books I ever read on sales many many moons ago.

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ALS Challenge Breakdown: 5 Steps To Create Your Own Movement & Organize A Global Army


To create a Movement for your ideas, business or cause, you’re going to need to organize an army of evangelists for what you believe is worth fighting for. Yes, I said “Fighting for.” Movements are not built by the ‘features to benefits’ argument used by journeyman copywriters.

Building a movement is a psychological sport.

So this month, let’s look at a great example. Then I’ll get to those five words.

The recent ALS campaign is fascinating to me. Personally, I hate it. When challenged to do something “I dare you”, and subjected to peer pressure, my natural instinct is to resist. It’s just who I am. I love giving. But I don’t like to be challenged to give.

Nonetheless, you can’t argue with the success of the campaign. That belief of mine, by the way, is a big factor for its success. That’s what makes it controversial. Now people are talking about it. Debating it…

You’ve seen it on the news. On the blogs. Even the former president videotaped his acceptance of the challenge. This spurred more news. He then challenged Clinton, which spurred even more news. And on Facebook, it continues to circle at a rampant pace….

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What Dropbox Taught Me About How To Acquire Customers for Just $1.25

Let’s face it…

Growing a business is hard work.

It’s not always sunshine and rainbows and first getting your business to even “become a business” is the hardest part.

Believe it or not, but Dropbox just a few years ago, before they became the world’s love child, was on their way to the dog-house, the dead-zone, the huge pit of killed businesses because of one thing…

The Cost of Customer Acquisition

As the story goes, when Dropbox first launched they tried every strategy under the sun to acquire users and customers for their brand new app.

They tried PPC, SEO, buying banners, and all of the “traditional” ways to grow their business.

Turns out, that their customer acquisition cost were sky high and running as high as $400 per customer.

Not bad if you’re selling a high ticket product or service, but when product is $9/mo ($97/year), reality quickly sets in that you’ll go broke in no time.

So Plan B was in full effect.

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7 Simple Strategies For SMS Marketing Mastery

When most people think of text messaging, they think about texting a friend, family member, or getting a Candy Crush notification, but in reality texting can be put to use in countless ways to help you communicate better with your contacts and grow your business.

Here’s a few ways in which you want use SMS to enhance your business.

Automated Marketing

When a new subscriber joins your group through a webform or by texting in your keyword to our short code, you can create a series of “drip messages” or followups to automatically send messages to your subscribers.

What we find that works well from clients is providing a message to the person right away. Then maybe 5 days later provide a discount on your product or service if they have not purchased yet.

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VEGAS BABY! Our Big Takeaways from The Internet Marketing Super Conference

The team over here at Call Loop just got back from a week in Vegas and are excited by all of the great people and knowledge we were able to take away from the event. If you aren’t on the list to go to this conference it would be well worth it for the next year to get a ticket and go. We met some of the biggest influencers in the Real Estate space and got to have 1 on 1 conversations with the real people making moves behind the scenes.
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