What Dropbox Taught Me About How To Acquire Customers for Just $1.25

Let’s face it…

Growing a business is hard work.

It’s not always sunshine and rainbows and first getting your business to even “become a business” is the hardest part.

Believe it or not, but Dropbox just a few years ago, before they became the world’s love child, was on their way to the dog-house, the dead-zone, the huge pit of killed businesses because of one thing…

The Cost of Customer Acquisition

As the story goes, when Dropbox first launched they tried every strategy under the sun to acquire users and customers for their brand new app.

They tried PPC, SEO, buying banners, and all of the “traditional” ways to grow their business.

Turns out, that their customer acquisition cost were sky high and running as high as $400 per customer.

Not bad if you’re selling a high ticket product or service, but when product is $9/mo ($97/year), reality quickly sets in that you’ll go broke in no time.

So Plan B was in full effect.

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7 Simple Strategies For SMS Marketing Mastery

When most people think of text messaging, they think about texting a friend, family member, or getting a Candy Crush notification, but in reality texting can be put to use in countless ways to help you communicate better with your contacts and grow your business.

Here’s a few ways in which you want use SMS to enhance your business.

Automated Marketing

When a new subscriber joins your group through a webform or by texting in your keyword to our short code, you can create a series of “drip messages” or followups to automatically send messages to your subscribers.

What we find that works well from clients is providing a message to the person right away. Then maybe 5 days later provide a discount on your product or service if they have not purchased yet.

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VEGAS BABY! Our Big Takeaways from The Internet Marketing Super Conference

The team over here at Call Loop just got back from a week in Vegas and are excited by all of the great people and knowledge we were able to take away from the event. If you aren’t on the list to go to this conference it would be well worth it for the next year to get a ticket and go. We met some of the biggest influencers in the Real Estate space and got to have 1 on 1 conversations with the real people making moves behind the scenes.
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