“You can’t manage, what you can’t measure.”
Peter Drucker said that many moons ago and today you’re going to learn about a brand spankin’ new feature we just released called, Click Tracking, that helps you better manage the effectiveness of your messages.
Click Tracking by Call Loop will not only shorten your links for you, but will also show you how many people click your links from your SMS text messages.
This brand new built-in feature gives you deep insight into how well your campaigns are performing when linking to a website from a text.
No more LONG website url’s that take up your entire message, just enter your URL and click “create” and we’ll automatically shorten it for you and insert it into your message.
How Click Tracking Works
When you create your link, Call Loop converts it into it’s own unique link that’s hosted on our website and domain cllp.co. Then, when a subscriber clicks on one of the links in your SMS message, we track this as a click and calculate all of the clicks generated for each specific link.
How Do I Track Clicks From My Texts?
Each Call Loop account includes Click Tracking for free and there is no fee for this. To create a trackable link, simply create a Broadcast, Followup, or Trigger SMS text message and click on the “link” icon below the message area.
Analyzing Your Results
After you send your text message, you’ll be able to track in REAL-TIME the results of your campaign. Here’s what the snapshot will look like:
So… what do you think? Give it a try and let us know your thoughts and results from your campaigns!
Google Analytics Tracking
You can easily track your text messages with Google Analytics. To do this, create your URL using the Google URL Builder. Then copy the link and create your trackable link within Call Loop.