What a Used Car Salesman Taught Me About How to Love Your Customers

Joe Girard

The Ultimate Salesman

Is there any feeling more dreaded than the rock you feel drop in your stomach when a salesman approaches you?

Maybe if I don’t move, he won’t see me,” you tell yourself hopelessly. Salesman nears; you avoid eye contact. You look for an escape and fidget uncomfortably as you realize there is none. Too late, he’s here: you force a smile and grudgingly engage in conversation.

Joe Girard was that dreaded guy.

He caused the discomfort and saw people’s desperate deer-in-headlights reaction–for Joe was a used car salesman.

Joe, however, wasn’t your average used car salesman.

He holds the world record for used car sales, having sold more than 13,000 cars in his career.

He was selling an average of 35 cars per week when an average salesman would be happy to sell half that.

What made him different is that Joe realized the importance of connecting on a human level, and turned personal connections into success.

In fact he wrote a book about his adventures on car salesmanship called, “How to Sell Anything To Anybody” and it was one of my first books I ever read on sales many many moons ago.

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ALS Challenge Breakdown: 5 Steps To Create Your Own Movement & Organize A Global Army


To create a Movement for your ideas, business or cause, you’re going to need to organize an army of evangelists for what you believe is worth fighting for. Yes, I said “Fighting for.” Movements are not built by the ‘features to benefits’ argument used by journeyman copywriters.

Building a movement is a psychological sport.

So this month, let’s look at a great example. Then I’ll get to those five words.

The recent ALS campaign is fascinating to me. Personally, I hate it. When challenged to do something “I dare you”, and subjected to peer pressure, my natural instinct is to resist. It’s just who I am. I love giving. But I don’t like to be challenged to give.

Nonetheless, you can’t argue with the success of the campaign. That belief of mine, by the way, is a big factor for its success. That’s what makes it controversial. Now people are talking about it. Debating it…

You’ve seen it on the news. On the blogs. Even the former president videotaped his acceptance of the challenge. This spurred more news. He then challenged Clinton, which spurred even more news. And on Facebook, it continues to circle at a rampant pace….

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NEW Marketo SMS & Voice Broadcasting Integration!

Call Loop + Marketo SMS

We’re proud to announce our partnership and integration with Marketo!

Now, you can easily integrate Call Loop’s voice broadcasting and SMS text messaging into your Marketo campaigns, smart campaigns, flows, and programs to add contacts and send personalized messages.

Prior to our integration with Marketo, it was near impossible or took a technical background to add voice broadcasts or sms text messaging to your campaigns.

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What Dropbox Taught Me About How To Acquire Customers for Just $1.25

Let’s face it…

Growing a business is hard work.

It’s not always sunshine and rainbows and first getting your business to even “become a business” is the hardest part.

Believe it or not, but Dropbox just a few years ago, before they became the world’s love child, was on their way to the dog-house, the dead-zone, the huge pit of killed businesses because of one thing…

The Cost of Customer Acquisition

As the story goes, when Dropbox first launched they tried every strategy under the sun to acquire users and customers for their brand new app.

They tried PPC, SEO, buying banners, and all of the “traditional” ways to grow their business.

Turns out, that their customer acquisition cost were sky high and running as high as $400 per customer.

Not bad if you’re selling a high ticket product or service, but when product is $9/mo ($97/year), reality quickly sets in that you’ll go broke in no time.

So Plan B was in full effect.

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[NEW FEATURE] Click Tracking & Short URL’s for SMS Text Messages

“You can’t manage, what you can’t measure.”

Peter Drucker said that many moons ago and today you’re going to learn about a brand spankin’ new feature we just released called, Click Tracking, that helps you better manage the effectiveness of your messages.

Click Tracking by Call Loop will not only shorten your links for you, but will also show you how many people click your links from your SMS text messages.

This brand new built-in feature gives you deep insight into how well your campaigns are performing when linking to a website from a text.

No more LONG website url’s that take up your entire message, just enter your URL and click “create” and we’ll automatically shorten it for you and insert it into your message.

How Click Tracking Works

When you create your link, Call Loop converts it into it’s own unique link that’s hosted on our website and domain cllp.co.  Then, when a subscriber clicks on one of the links in your SMS message, we track this as a click and calculate all of the clicks generated for each specific link.

How Do I Track Clicks From My Texts?

Each Call Loop account includes Click Tracking for free and there is no fee for this. To create a trackable link, simply create a Broadcast, Followup, or Trigger SMS text message and click on the “link” icon below the message area.

SMS Click Tracking

Analyzing Your Results

After you send your text message, you’ll be able to track in REAL-TIME the results of your campaign. Here’s what the snapshot will look like:


So… what do you think? Give it a try and let us know your thoughts and results from your campaigns!

Google Analytics Tracking

Google Analytics

You can easily track your text messages with Google Analytics. To do this, create your URL using the Google URL Builder. Then copy the link and create your trackable link within Call Loop.